Course Description
In this course, you will examine the history of the Internet and its influence on E-Commerce; and the validity of E-Commerce and why it is increasingly being integrated into the business model. You will also explore the fundamental business concepts as they relate to E-Commerce, such as customer relationship management; e-procurement; security and staffing issues; planning; metric identification techniques for measuring the success of E-Commerce initiatives; marketing strategies on the World Wide Web; and information on E-Commerce software, hardware, and service providers.
Who Should Attend
Individuals interested in learning about fundamentals of E-Commerce.
Duration:
3 - 5 days (9:00 - 5:00)
Certification
The e-Business certification exam 212-32 will be conducted at the last day of the training. Students need to pass the online Prometric exam to receive the CEA certification.
Course Outline
Module 1: Overview of Electronic Commerce

Define electronic commerce (EC) and describe its various categories. Distinguish between electronic markets and interorganizational systems. Describe and discuss the content and framework of EC. Understand the forces that drive the widespread use of EC. Describe the benefits of EC to organizations, consumers, and society. Describe the limitations of EC. Discuss some major managerial issues regarding EC.

Module 2: The Digital Economy

Describe the major characteristics of the digital economy. Compare marketplaces with marketspaces. Describe the nature of competition in marketspaces. Describe some economic rules of the digital economy. Describe the impacts of the digital economy on trading and intermediaries. Describe the impacts of the digital economy on business processes and functional areas in organizations. Understand the role of m-commerce in the digital economy.

Module 3: Retailing in Electronic Commerce (e-Tailing)

Define and describe the primary business models of electronic retailing (“e-tailing”). Discuss various e-tail consumer aids, including comparison-shopping aids. Discuss various e-tail markets, such as groceries, music, cars, and others. Identify the critical success factors of direct marketing and e-tailing, along with mistakes to avoid. Identify the principles of “click-and-mortar” strategies for traditional retailers. Describe the issue of disintermediation, reintermediation, and channel conflicts in e-tailing. Identify various managerial issues of concern to e-tailers.

Module 4: Internet Consumers, e-Service, and Market Research

Describe the essentials of consumer behavior. Describe the characteristics of Internet surfers and EC purchasers. Understand the decision-making process of consumer purchasing. Describe the way companies are building relationships with customers. Explain the implementation of customer service and its relationship with CRM. Describe consumer market research in EC. Understand the role of intelligent agents in consumer applications. Describe the organizational buyer behavior model.

Module 5: Advertisement in E-Commerce

Describe the objectives of Web advertisement, its types, and characteristics. Describe the major advertisement methods used on the Web. Describe various Web advertisement strategies. Describe various types of promotions on the Web. Discuss the benefits of push technology and intelligent agents. Understand the major economic issues related to Web advertisement. Describe the issues involved in measuring the success of Web advertisement as it relates to different pricing methods. Compare paper and electronic catalogs and describe customized catalogs. Describe Web advertisement implementation issues.

Module 6: Company-centric B2B

Describe the B2B field. Describe the major types of B2B models. Describe the characteristics of the sell-side marketplace. Describe the sell-side intermediaries models. Describe the characteristics of the buy-side marketplace and e-procurement. Explain how forward and backward auctions work in B2B. Describe B2B aggregation and group purchasing models. Describe collaborative e-commerce. Understand issues concerning the implementation of company-centric B2B. Distinguish Internet-based EDI from traditional EDI.

Module 7: E-Marketplaces and B2B

Define e-marketplaces and exchanges. List all types of e-marketplaces. Describe B2B portals. Describe third-party exchanges. Explain dynamic pricing and describe its trading mechanisms. Distinguish between e-procurement and e-selling consortia. Describe the various ownership and revenue models. Describe networks of exchanges and exchange management. Describe the critical success factors of exchanges. Discuss implementation and development issues of e-marketplaces and exchanges. Describe the extranet and its role in supporting marketplaces and exchanges.

Module 8: B2B Support Services

Identify the major types of B2B services usually provided by specialized e-service providers. Understand why EC services are frequently outsourced. Describe the role and types of e-strategy consultants. Understand the e-infrastructure process and the role of Web hosting and integration. Describe various financial services in B2B. Explain the various B2B logistics services and order fulfillment services. Differentiate B2C from B2B with respect to marketing, advertisement, and sales, and describe some B2B initiatives. Describe content creation, syndication, delivery, and management. Describe the role of directory services in B2B. Describe how CRM is done in B2B and its relationships with e-communities.

Module 9: Dynamic Pricing: Auctions and More

Define the various types of auctions and list their characteristics. Describe the processes of conducting forward and reverse auctions. Describe the benefits and limitations of auctions. Describe the various services that support auctions. Describe the hazards of e-auction fraud and countermeasures. Describe bartering and negotiating. Analyze future directions and the role of m-commerce.

Module 10: Service Industries, Online Publishing, and Knowledge Dissemination

Understand how broker-based services are performed online. Describe online travel tourism services and their benefits. Discuss the impact of EC on the travel industry. Describe the online job market, its drivers, and benefits. Describe the electronic real estate and online insurance markets. Understand how stock trading and global exchanges work online and their benefits. Discuss cyberbanking, its drivers, and capabilities. Discuss implementation and other important issues of online financial services and its future. Describe online publishing. Describe online knowledge dissemination and distance learning. Discuss disintermediation and reintermediation.

Module 11: Intrabusiness and e-Government

Define intrabusiness e-commerce. Describe the intranet and its use in organizations. Understand the relationship between corporate portals and the intranets. Describe e-government to citizens (G2C) and to business (G2B). Describe other e-government initiatives. Understand how peer-to-peer technology works in intrabusiness, in B2B, and in C2C e-commerce.

Module 12: Building E-Commerce Applications and Infrastructure

Describe the landscape and framework of EC application development. Describe the major EC applications and list their major functionalities. Describe the EC architecture development process. List the major EC application development options and the approaches for option selection. Describe the major activities in system analysis and design. Describe the role of ASPs. Describe catalogs, Web servers, carts, chatting, and telephony for EC. Understand the issue of connecting EC applications to databases, other applications, and networks, and to business partners. Describe site usability and management. Describe the process of storefront development. Build a simple storefront using templates.

Module 13: E-Commerce Security

Document the rapid rise in computer and network security attacks. Understand the factors contributing to the rise in EC security breaches. Explain the basic types of network security attacks. Discuss the major steps in developing a security risk management system. Describe the major types of attacks against EC systems. Discuss some of the major technologies for securing EC.

Module 14: Electronic Payment Systems

Understand the crucial factors determining the success of e-payment methods. Describe the key elements in securing an e-payment. Discuss the players and processes involved in using credit cards online. Describe the uses and benefits of purchase cards. Discuss different categories, methods of programming, and potential uses of smart cards. Discuss various online alternatives to credit card payments and identify under what circumstances they are best used. Describe the processes and parties involved in e-checks. Discuss the operation and benefits of e-billing.

Module 15: Order Fulfillment, Logistics, and Supply Chain Management

Understand the role of order fulfillment and back-office operations in EC. Describe the order fulfillment process. Understand the concept of the supply chain, its importance, and management. Describe the problems of managing the supply chain and the use of innovative solutions to do so. Describe the need for integrating the information systems of the front and back offices. Trace the evolution of software that supports activities along and management of the supply chain. Understand the relationships among ERP, SCM, and EC.

Module 16: EC Strategy and Implementation

Describe the importance and essentials of business and EC strategies. Describe the strategy planning process for EC. Understand the strategy formulation process. Understand how EC applications are discovered and prioritized. Describe the role of CSFs and justification of EC. Describe strategy implementation. Understand how to reassess EC strategy. Describe the role of metrics in EC. Understand EC failures and lessons for success.

Module 17: The Regulatory Environment of Electronic Commerce

List and describe the major legal issues related to EC. Understand the difficulties of protecting privacy and describe the measures taken by companies and individuals to protect it. Describe the intellectual property issues in EC and the measures provided for its protection. Describe some of the ethical issues in EC and the measures organizations take to improve ethics. Understand the conflict between Internet indecency and free speech and the attempts to resolve the conflict. Describe the issues involved in imposing sales tax on the Internet. Differentiate between contracts online and off-line. Discuss some legal issues of computer crimes. Describe the measures available to protect buyers and sellers on the Internet.

Module 18: E-Communities, Global, and Other Issues in EC

Describe the role and impact of virtual communities. Evaluate the issues involved in global EC. Analyze the impact of EC on small businesses. Describe the relationship between EC and BPR, knowledge management, and virtual corporations. Understand the research opportunities in EC. Describe the future of EC.

Module 19: M-Commerce

Describe the characteristics and attributes of m-commerce. Describe the drivers of m-commerce. Understand the supportive technologies and their capabilities. Describe the wireless standards and transmission networks. Describe applications of m-commerce to finance, marketing, and customer service. Describe the intra-enterprise applications of m-commerce. Describe B2B and supply chain applications of m-commerce. Describe consumer and personal applications of m-commerce. Describe some non-Internet m-commerce applications. Describe location-based commerce (L-commerce). Describe the major limitations and implementation issues of m-commerce.